CEO message

We at Denscombe Corporation have had many years of experience at new market entry and business development. In fact, our CEO began his business career after his undergraduate studies at Harvard College as key new market entry team member to expand the US based global cosmetics and skincare company, Avon Products, business operations to the French market for the first time.

Early in his business career, he gained valuable insight and knowledge about what it takes to enter a new market, and learned a healthy lifelong respect about the expression “think global, act local”. Indeed, encountering the challenges of localizing in a new market at an early stage in his business career, but as a key decision-maker, he fostered practical sensitivities that can only be experienced on the job.

On the other hand, he realized that business is all about entering new markets, whether it be country, industry, segments or whatever, and the same thinking is required to be successful in any of them.

Since that time, our CEO at Denscombe Corporation has always focused on challenging new career opportunities involving market expansion into new business domains and new business development, from creating new markets in the financial sector (at Bankers Trust Company and Bank of America), to restructuring and refocusing business at Denscombe & Co (in New York), to creating new training segments as co-founder of CICOM International in Japan.

He has been successful in all these experiences because he has a unique skill-set and experience base to draw on to understand how to approach and analyze these new market possibilities as well as a practical ability to implement strategic business plans that have the highest chance of success.

His approach is not constrained by new country or new segment entry/expansion, but a proven set of criteria can be applied to just about any situation. And, having played all the key roles involved in new market entry from internal principal to third party lender to outside consultant to new market entry educator, he can bring and unusual mixture to the table to get the job done.

3) New market-entry / market expansion

Market-entry/expansion and strategic alliances/investors:

New industry sectors and new country markets

Advising company clients about market-entry and/or market expansion, finding strategic partners and investors, creating custom business training focused on market expansion

Putting “business” back into business school...

Recently, our CEO at Denscombe Corporation has taken a more active role as an new business development educator, especially with his work at Waseda University School of Commerce (Executive Training Programme). His role in this full-time intensive business school program, sponsored by the European Union with 35-45 executive students supported by their EU companies like Renault, is to put “business” back in “business school” and to focus the students on practical real world solutions to build-up their business efforts (in this case, in Japan). As such, he has taught a two-part core curriculum in this programme focused first (for 3 months) on giving students the right tools to build up a business plan for Japan, and then (for another 3 months) to counsel the students about building up a real world Japan business plan (entry or expansion) for their respective EU companies. His segment of this Waseda University programme has very highly evaluated, and is strong indication of both his unusual management skill-set and his strong commitment to empowering business professionals with skills and knowledge to create sustainable new market value.

On the corporate side, Denscombe Corporation is active in providing new market advice/support for entering the Japan market or expanding share in Japan for companies (Japanese/non-Japanese) already operating in markets in Japan. Such support could range from market assessment and feasibility studies, to market research, to turnkey strategic business plans, to implementation and follow-up. Our company can also provide actual local management options, and evaluate/source strategic alliances/local partners as well as assess and negotiate with strategic investors in Japan and elsewhere. So, our role at Denscombe Corporation could be wide and flexible or narrow and limited, depending on the client needs.

New business field entry:

  Client case study